Earlier this year the folks over at ZeroBS CRM did a beautiful integration with Awesome Support.  Directly inside their customer panel you get our support ticket details metabox.

Of course, as you would expect from a CRM, the actual benefits go a lot deeper than just a pretty UI.  One of the benefits of using a CRM is the ability to view complete history of customer interactions in one place.  So any tickets that have been opened make it into the ZeroBS CRM custom history log.

Once the ticket data gets into the log you can use the CRM advanced search to search across all of the CRM data.

Benefits

Combining a CRM and a ticket system provides a number of benefits:

• You can see which of your CRM contacts have submitted tickets - and see whether they’re a lead or a customer
• You can see which of your customers ask you a lot of questions.  This might hint at the need to improve documentation, the product or it might be due to some deeper root cause
• You can use all the benefits of a CRM with your contacts who have submitted a ticket

Cost

The integration with Awesome Support is free.  So you can download the ZERO BS CRM for free and combine it with the free version of Awesome Support to see for yourself how powerful the helpdesk-CRM combination can be!