Articles

Recently we got slammed on wordpress.org with a couple of back-to-back one-star reviews.  Which got me thinking about the purpose of them.  The official line from the WordPress.org powers-that-be is that reviews are supposed to be helpful to developers. Yet, the majority of one-star and two-star reviews don’t provide any kind of useful feedback. In […]

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Has anyone noticed that line of business plugins are generally not functionally deep enough or easy enough to use that the bigger WordPress players will actually use them? I guess to answer that question you probably need to know what I mean by line-of-business applications. Line-of-business applications are those software systems that keep a business […]

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As with any business, we have products that don’t sell as well as we would have expected.  In examining our products with the least number of sales we concluded that there are two primary reasons for a product not selling well: There is a lack of understanding by the end customer as to the benefits […]

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And now for something in our business musings series that might cause a little controversy…. There is no question that WordPress is in a major bull market.  When one looks for signs of a bull market WordPress has all the elements: Rapidly growing market share. Increasing asset prices. Strong industry support. Building “greed” from industry […]

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Over the years we’ve created a standard process for deciding when an add-on should be created versus when a feature should go into the core plugin for free.  In this article we’ll describe our general thought process that leads to a new add-on. Overall, we’re looking to get answers to three very simple questions.  If […]

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This is another post in our BUSINESS MUSINGS series. If you’re in the business of providing WordPress themes, add-ons or services, maybe these observations will be familiar to you. About three months ago we decided to add an exit popup on our website.  The pop-up was a poll that asked visitors why they were leaving.  […]

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