We have a healthy respect for our competitors - especially the ones that share their work and insights for free.  Here are a few articles they've published that we think is worth reading (just don't forget to come back and check out more of Awesome Support when you're done reading!)

1. Google Analytics and Your Help Center

Published by: Zendesk

Link: https://support.zendesk.com/hc/en-us/articles/203664136-Google-Analytics-and-Help-Center-Part-1-Asking-the-right-questions

Why you should read it:  A data driven support operation is one that can contribute directly to your bottom line.  Whether its applying that data to handle more customers with your existing staff or bringing more resources to bear on the most troublesome areas, understanding how to use metrics can be transformational!

Bonus article: Top 10 help desk metrics.

2. Six Ways To Get More Mileage Out Of Your Help Content

Published by: Helpscout

Link: https://www.helpscout.net/helpu/improve-help-content/

Why you should read it:  Help content for the sake of content is a bad idea.  Knowing what kind of content to create for each situation can dramatically increase user engagement - which reduces the burden on your existing support staff

3. How To Hire For Customer Service

Published by: Freshdesk

Link: https://freshdesk.com/resources/whitepaper/customer-service-interview

Why you should read it:  Good help can make or break your customer center.

Caveat:  Requires subscribing to their email list before they'll let you read the article/e-book

4. Four Knowledge Base Examples That Get It Right

Published by: Helpscout

Link: https://www.helpscout.net/helpu/knowledge-base-examples/

Why you should read it:  Organization of your help content increases user engagement.  What's the point of creating good content if its hard for the customer to find?

5. Nine Ways To Improve Employee Satisfaction With Customer Support Software

Published by: Happyfox

Link: http://www.happyfox.com/blog/support-software-improvements/

Why you should read it: Happier employees?  Yes please!